We can help advertising companies with a number of solutions:
Firstly, by suggesting a customer uses a virtual number for advertising. They can either hide a mobile and make them look more local to an area and a more established business. They can also use the numbers to allow them to advertise in a different area to where they live. This is especially useful where a business is out of the area they would like to advertise in.
Numbers can be tracked and therefore you can see how adverts are working. We have heard both sides of the argument on this, either the advertiser thinks this is brilliant and can show their advertising works, or they are horrified that it will show it does not work. We think that if you are advertising, then you need to know if it does or does not work. If it works then you can prove this and charge more or if not there is more work required on the advert.
There are options of 0800 or 0330 numbers to allow the customer to appear larger, they can advertise to a national market.
As you can have many different area codes, they can be used to measure response from different areas and adverts.
Event organisers can have a virtual number for a few months and divert this to their home or mobile, when the event is over, this number can then be ended. There are timed options available to divert during certain times of day, say after 6pm until 10pm, then to an answer phone.